They are mostly used for offline applications when user are only meant to use the APP once. WeChat mini-programs (微信小程序): is a new type of accounts launched in January 2017 by Tencent. They are perfect for a company wanting to spread an internal newsletter. Their content can’t be shared with unauthorized users. They require both the account and the follower to approve each-other. However, they can only post 4 messages per month.Įnterprise accounts (企业号): are meant for internal management of companies. They are extremely visible and have additional features compared to subscription account (in particular WeChat login, WeChat payment and geo-localization). WeChat Service accounts (服务号): appear as friends in the “chat” section of WeChat. Subscription accounts can be created either with a Chinese ID (in which case their features would be limited, especially access to the WeChat API) or with a local Chinese business license. WeChat Subscription accounts (订阅号): can send up to 1 push message per day to their followers and are grouped together in a dedicated folder appearing alongside your friends in the “chat” section of WeChat. There exist several types of WeChat Official Accounts: What are the different types of WeChat Official Accounts? This is a powerful way to get initial traction through Cost Per Click advertising WeChat ads include a feature enabling to have a “One click follow” button enabling users to follow a WeChat Official Account. It can’t, however, be shared on your timeline.Īfter a user completes a payment with WeChat Payment offline, it is possible to invite them to follow your WeChat Official Account The name card can be shared directly with a specific friend, or to a group. You can share the name card of a WeChat Official Account in order for a friend to follow it. It is most useful if users are already familiar with your brand and trying to find it on WeChat by typing its name. However, this tool is not very “fuzzy” (you have to write the name of the account fairly accurately) and is not really used for discovery. WeChat contains a search tool for Official Accounts. They are also ideal for online conversion, for instance at the bottom of an article written about your brand by a Key Opinion Leader (KOL) QR codes are perfect for any offline use: they can be added inside your stores, on your products, during your events. #APPLY WECHAT OFFICIAL ACCOUNT CODE#WeChat users can scan QR code which is included in web pages or articles within WeChat (by long-pressing the QR code) or offline by using WeChat’s embedded QR code scanner. Unlike in Western countries, QR codes are a very popular way to access content. Upon clicking on your article, users can access your account page by clicking the name of your account at the top of the article. The most common way of acquiring new followers on WeChat is through WeChat Moments (the WeChat equivalent of the Facebook timeline). There are several ways WeChat users can find and follow WeChat official accounts.įinding an account from the WeChat social timeline (also called WeChat Moments) How do users find WeChat Official Accounts? Users can then open the account to access a conversation interface where they can either click on push notifications or access information through the bottom menu interface Upon sending notifications, WeChat Official Accounts are brought to the top (we’ll see nuances about this topic in the section regarding different types of accounts) This is the section of WeChat which is most similar to WhatsApp / Messenger. Most WeChat Official Accounts appear in the “Chat” section of WeChat. WeChat Official Accounts are the WeChat equivalent of a Facebook page: they are an interface a brand can use to: #APPLY WECHAT OFFICIAL ACCOUNT LICENSE#Step-by-step guide for WeChat Official Account Creation (Chinese license only) What are the different types of WeChat Official AccountsĬreating a WeChat Official Account with an overseas business licenseĬreating a WeChat Official Account with a Chinese business license How do users find your WeChat Official Account respectively.Before going ahead and setting up an account for your company, it is important to understand the different types of branded WeChat account you are able to set up. Below are screen shots of some branded WeChat accounts from Tourism Australia, Coco Cola, and Tiffany & Co. Numerous brands in various industries are already utilizing its verified account functionality. WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat).
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